I. PREFERENTIAL PROGRAMS FOR CLIENTSKFC restaurants in Vietnam do not stop added to the menu of dishes as well as what types of drinks and close to the taste of Vietnamese cuisine, more than that, the attractive promotions are given not only to help the chain stores maintain stable revenue level which most importantly is helping promote the new dishes were introduced. Besides promotion for customers who use Vip card or membership card, KFC spends the best incentive program, namely in psychology of customers are students and employees, the students when the consecutive promotions for discounted lunches and catering for the accompanying drink combos , maybe even for free. Moreover, on occasions, on the weekend, KFC has "wisdom" when constantly promoted the incentives for customers when to the restaurant in the occasion by making programs "donate a" buy three, coupons or donate with a chicken parts or free drink when dining at restaurant etc. ..
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