Starbucks structural reforms held its overtime. By 2007, the company has been expanding rapidly, so it switched focus away from clients for global expansion strategy. However, Starbucks experienced a significant decline in revenue in 2007. This decline has worsened because of a lack of focus on the customer experience. When Howard Schultz returned to the CEO position in 2008, he changed the organization of Starbucks brought bacj focus on customer experience. new regional divisions were created and the team at Starbucks cafes had been better trained. There fore, the current organization of Starbucks as a result of reforms to improve the customer experience and financial performance of the company.
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