Right from the start, when making new idea Steve had to convince the bosses and shareholders of the company approved the idea of new products as well as review the company's financial problems for the development of this new product. If the budget spent for this project exceed the allowed but do not provide the satisfaction of customers about new products, it can affect the profitability as well as the reputation of the company. So Steve needs to be sure of his decisions because it can affect the Organization
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