We can see the Heineken beer company in Vietnam are accounted for 20.2% of the market for beer consumption in Vietnam in 2014. The indicator that shows us the products of the company are captured by more customers trust. On the market, customers can buy the company's products in supermarkets or convenience stores. With the price of a Heineken 330 ml capacity cans is 16000 USD and a barrel of Heineken 24 cans is 388800 VND. With a quality beer, then that price is extremely reasonable. All businesses know, customers who decide about the profitability and survival of the company. So, to keep the trust of customers, the company should have preferential policies to these loyal customers such as 10% off the price of all products in their birthday. In addition, the company should also further improve the quality and how bid of product that still doesn't change the price
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