Once the bank does not satisfy customer needs, not only they have lost that customer, but also lose a lot of potential customers. Therefore, the bank knows that to always succeed and want growth can only market-oriented, which means that the investment banks and the business must be based on catch customer needs with the goal of satisfying the best needs and their desires. To conduct the study of customer satisfaction index row- CSI will enable banks to approach and solve problems. Thereby, the bank will have the specific results of the reviews, comments of customers for each product and service. This is a solid basis for improving quality, build competitive strategy, marketing, branding strategy, trade promotion at the bank as well as in industry.
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