- Based on the theory and practice of business strategy for convergence factors :. Objectives, scope, advantages, activities, orientation, scale and financial, environmental impact of internal and external.
- Services are evaluated how active and SWOT analysis, can be understood as an assessment of the strengths, weaknesses, opportunities, threats:
+ strength with many years of experience, there are now many more vehicles dominate other car rental services, more attractive offerings other car rental service, high quality, affordable, easy to use for the purpose of meeting customer needs and the market.
+ the strength of this service is to have many years of professional experience, understand customers and give them confidence in the service. Headquarters and branch three Cambridge hire London, Manchester and Cardiff in the big city with convenient transportation and easy leasing services and is known also as the means of payment. Services have many vehicles to meet the needs and objectives of clients to rent a car. Besides car rental services prepaid customers just 20 percent of the total amount of leasing a car. + The weakness is the product or the work done is not good now, no items excellent, no new breakthroughs, how to serve customers better, do not understand what the customer needs psychological needs must be overcome for the weaknesses. + opportunity is the impact of the environment outside or inside the company will assist businesses achieve success, such as the environmental impact of the company's products with innovative products and create new products with high-quality new properties features special matching customers or clients are satisfied with the staff in the appropriate counseling. The external environmental factors that other companies might have problems with the product. The problem can not create anything highlights to attract customers or companies that are notorious for products sold to customers as quality consultants. + The threats are threats affecting both inside and outside the enterprise such as the risk of error items within the production, quality is reduced compared to the original, or the quality is not sure that they are providing for customers or companies are stuck in the production of new goods or produce new items, but not the favored customers, employees do not complete their tasks in consulting, customer care airline understand customer psychology. External risks, there are other firms overcome problems and product branding and customer numbers favored, lost the confidence of customers, reputation for producing products. -Concluded That a business wants developed to capture the strengths, weaknesses, opportunities and risks of the business thereby overcoming weaknesses, pay attention to the risk of harm to the company, develop maximum strength all year and receive know the business opportunities there.
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