after many decades, traditional marketing has confirmed its value in the access market, it is also an indispensable tool of famous enterprises have global influence as Coca Cola. The growth of the brand value of the product of this economic group reached today is huge. The reason why this brand has influenced so is beyond the product value, quality, and a very big factor is the role of marketing has brought products to consumers worldwide through distribution channels with super Vietnamese marketing method for almost a century. Thus, for consumers to accept and use the product, the marketing plays an extremely important role.
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