+ As shown in tangible infrastructure, equipment handling, looks, how ornament, facility location. These factors customers perceive the quality of services or through which they see the level of service.
+ The reliability shown the ability to perform the promised service accurately complete and correct period followed by a service style has no flaws.
+ Accountability is the ability to reflect the attitude ready to serve customers with the best support, the most secure. Besides, it requires overcoming the risk occurs when the fastest and safest.
+ The assure it shows courtesy, respect and trust of customer service personnel, so That guarantee must be sufficient attention, that is not always interested in making things better for our customers.
+ Empathy with clients demonstrate the capability of customer understanding, sharing with customers the joy and sadness and reassuring customers.
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