Currently, most of the best known brands on the market are Vietnam high quality expensive goods by foreign countries. There is a big difference between the income levels of different regions in Vietnam and uneven back purchasing power in the country, so the market for high-end products is limited. In contrast, the development of the brand that fits with consumers or low average income has much greater potential in the domestic market. Therefore, when the dianh career of Vietnam wants to develop products with the brand and enhance the efforts of their competition, they should at the same time paying attention to the market segment. In other words, they should produce not just the high-end brand that also produces the brands in the medium and lower levels
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