the ratio of a consumer product or service that a customer (consumers or organizations) purchased from a supplier. Such a consumer just 10 times to buy shampoo, the purchase of the P & G four times, and as such part of this client for P & G is 40%.Customer equity is generally the value that a client bring in their lifetime. Customer equity consists of 3 components: quality equity (the customer about the quality), brand equity (the level of awareness and brand image) and retention equity (the customer still wants to continue buying and loyal brand)Marketing-oriented target market that is made for the promotion, assessment and construction of the products or services of your company becomes easy and more economical. Marketing target market will help you to have the opportunity to focus on its marketing activities.
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