1). The management board asks you t

1). The management board asks you to produce a report reviewing the marketing situation for the product including company’s marketing environment, consumer buying behavior and then propose a marketing strategy for the product.
Your report is expected to address the following tasks.
Task 1: Marketing Environment
- Explain what are marketing macro and micro environment factors and show how these factors influence to the marketing activities (P2.1)
- Evaluate the influence of marketing macro and micro environment factors to the marketing activities of your product (M1 – partial)
- Propose appropriate recommendations for your company to proactively response to micro and macro environmental factors (D1 – partial)


Task 2: Segmentation
- Explain what are segmentation and segmentation criteria, Propose suitable segmentation criteria to segment the market of your product into different segments. (P2.2)
- Identify complex organization’s marketing situation when proposing segmentation criteria (M1 – partial)
- Critically evaluate your own proposed segmentation criteria (D1 – partial)


Task 3: Targeting Strategy
- Explain different targeting strategies and choose a targeting strategy that is best suited for your product in the market (P2.3)
- Identify complex organization’s marketing situation when choosing targeting strategy (M1 – partial)
- Critically evaluate your chosen targeting strategy (D1 – partial)

Kết quả (Anh) 1:

1). The management board asks you to produce a report reviewing the marketing situation for the product including company marketing environment, consumer buying behavior and then propose a marketing strategy for the product.Your report is expected to address the following tasks. Task 1: Marketing Environment-Explain what are marketing to macro and micro environment factors and show how these factors influence to the marketing activities (p. 2.1)-Evaluate the influence of marketing to macro and micro environment factors to the marketing activities of your product (M1-partial)-Propose appropriate recommendations for your company to proactively response to micro and macro environmental factors (D1-partial)Task 2: Segmentation-Explain what are segmentation and segmentation criteria, Propose suitable segmentation criteria to segment the market of your product into different segments. (2.2)-Identify complex organization's marketing situation when proposing the segmentation criteria (M1-partial)-Critically evaluate your own proposed segmentation criteria (D1-partial)Task 3: Targeting Strategy-Explain different targeting strategies and choose a targeting strategy that is best suited for your product in the market (2.3)-Identify complex organization's marketing situation when choosing targeting strategy (M1-partial)-Critically evaluate your chosen targeting strategy (D1-partial)

Kết quả (Anh) 2:

first). The management board asks you to Produce a report reviewing the situation for the product marketing company's marketing gồm environment, consumer buying behavior and marketing strategy a key Propose for the product.
Your report is expected to address the drop down tasks.
Task 1: Marketing Environment
- Explain what macro and micro environment are marketing and show how những Factors Influence Factors to the Marketing Activities (P2.1)
- Evaluate the Influence of macro and micro marketing environment to the marketing Factors hoạt của product (M1 - partial)
- RECOMMENDATIONS Propose the appropriate response for your company to proactively macro to micro and Environmental Factors (D1 - partial)


Task 2: segmentation
- Explain what criteria are segmentation and segmentation, segmentation criteria Propose suitable to segment the market Into khác của product segments. (P2.2)
- Identify organization's marketing complex situation khi proposing segmentation criteria (M1 - partial)
- Critically evaluate the proposed segmentation criteria Your Own (D1 - partial)


Task 3: Targeting Strategy
- Explain Different strategies targeting and choose a strategy targeting nằm best suited for your product in the market (P2.3)
- Identify complex organization's marketing strategy targeting Choosing khi situation (M1 - partial)
- Critically evaluate của chọn targeting strategy (D1 - partial)