Some criteria for selecting the membership of distribution channels:
- The size of the retailer how big or small, which reflect the market coverage of the intermediary
- Reputation of intermediaries in the market in which they are involved as to how to express their strong sales porcelain.
- The financial conditions of these members have guaranteed or not.
- central product line This space is sold on the market is the product line fits what mediates retail product companies do not.
For industrial gas commodity product line is highly technical, so the company should pay reviews to find the right retail intermediate technical knowledge, to ensure safety during storage and sales to customers.
In addition, the company wants to select intermediaries also noteworthy selection of Users have a choice of channel intermediaries have appropriate business locations, ensuring low costs and quick and timely response to the needs of the market.
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