When you use the entry mode to pay attention to the following rules: Naïve rules. The decision to use the same input mode for all foreign markets. The company used this rule as the choice mode ignores the differences of overseas markets, personalization. The performance of this option could not be calculated, because it's very dependent on luck of the Manager. Pragmatic rules. The decision to use a workable mode for each foreign market, meaning the Manager use different entry modes depending on the time period or stage business. For example, as the first step to international business, companies tend to use export. Strategy rules. This approach means that the company has the system than all the input methods and reviews the values before any choice is made. This approach is common in big companies, because the research requires resources, time and capital. Very rare to see a medium-sized or small companies using this method. Besides the three rules, the managers have their own ways to choose the method of entry. If the company could not generate a mature market research, managers tend to select the most suitable input method for the industry or the decision according to intuition.
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