When "why" what product is used, the fans also have the mentality to want to use the same product. This is the promotional opportunity for expansion and consumer groups. in terms of effectiveness, the use of "stars" had a huge impact on advertising to consumers as well as the brand, because not only causes a good impression with customers, the famous names also entice customers to pay attention to the brand, giving them the look of sympathy for the emotional-like brand them for your idols.
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