After a SWOT analysis for a comprehensive understanding of the strengths, weaknesses, opportunities and threats, then Vinamit will develop a strategy consistent with the company situation as well as consistent with the current market. Using the strengths and existing opportunities to create competitive advantage and improve the weaknesses and prevent the risks that may occur. For Vinamit, to become the leading brand of dried fruits in the local market. The company has developed strategies to improve the public image and and customer satisfaction for the quality and taste of Vinamit slogan "taste comes from nature". Vinamit development research center of plant varieties in the farm to study better crop varieties, high yield and quality to meet the needs of consumers
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