Chapter 3.3
The ABC is a successful man and also as a monument in the automobile industry. He was a production car first 4-wheel in the world, the appeal of the products created by his great influence in the world as well as industry car manufacturers. As a human being and great success like that, of course, there are times when he tripped on his path to work. Car manufacturing company ABC founder of his own, sometimes also in a state of near bankruptcy because his capital is not sufficient to make the quality products needed at the time, also a part is a new company with a staff of experienced young so leads to mental and physical deterioration of the company being in the extreme. ABC so he had to think for several days to give solutions to help your company in the mess revive. He has increased the motivation of the employees of his company to a very different way, is different in that he did not raise, bonus nor should the new staff he still believes in team work in the company at the moment present. He put up their faith, he gives them a forever thinking that they are considered as part of the company ACB, and the trust that makes them feel safe, but when his staff felt secure, they will work in the best way the most effective way of all his efforts, because they themselves are part of this company. ACB has used his social needs (Maslow) and need for affiliation (McClelland) to motivate employees. He has remade his company from going bankrupt car brand to ACB illustrious today. ACB car brand spread throughout the world as the headquarters of the bank shows that the influence and the attraction he created is not small.
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