As we all know, the income of investors is twofold dividends and price differences due to the transfer of shares. Thus, the dividend yield is the rate of return of investors alone for income from dividends when investors buy shares at a certain level of market price, meaning that the dividend rate reflects the Investors will get how much shareholder return from an investment deal in shares at market prices. The higher dividend rate shows that investors have yielding higher dividends, and the dividend yield is low, it is not necessarily bad because investors can expect the rate of profit from capital gains of stock prices in the market.
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