Cultural export strategy is a national strategy of South Korea and so far they have been successful in many countries of Asia. Vietnam also is no exception. The numbers though in just a little investigation showed the influence of Korean culture in Vietnam are real, though not evenly in all areas. From that posed many problems for us to think, learn, from cultural export strategy, to be the psychology of reception of the public, especially young public. The influence of Korean culture including both positive and negative connotations. The positive is that when we have the intercultural, or learning things. This interference makes us close and understand the customs, usages, the traditional culture as well as of each other. But seen from another cạhh perspective, Vietnam culture has retreated, in favour of the Korean culture in various fields and the young were gone with the wave of foreign culture, while the cultural values of peoples are respected
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