Vietnam is a company HeineKen beer company production of the supplier is the main supplier of the company's production of beer raw materials (houblon, malt, yeast), the supplier's products to packaging materials (bottles, cans, cover Zhuzong). If the supplier is to raise prices, sources of raw materials, the company will be difficult. Companies have to raise the price of their products, they have no holes, but it will also make them lose a large number of customers, because the customer does not have enough conditions to buy their products, if the company does not want to lose to the number of customers, in order to maintain the company's price lose.
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