Gone time consumers are influenced by perceptions themselves to themselves as beautiful as the massive new power. Today, even the western region, where we derive the concept to new beauty, with world have turned to the small concept lovely, compact, convenient, beautiful new elegance. This concept became more powerful and more pressure for any manufacturer in the Oriental countries, especially from Japan, South Korea .... Manufacturers who wish to set foot, sustained development in these markets, they must change and adapt to that market. A simpler example of adaptation according to geographic location, preferences, trends in each of the local people which is conveniently positioned steering wheel. If US customers immediately upon driving in the UK left the EU on the other hand upon the right-hand drive. If the United States is relatively cold climate, heating is an important factor in a vehicle, in the typical warm countries such as Vietnam or countries in Africa, the view out of the car heating element turns out to excess. Therefore, Ford vehicle manufacturing sector under pressure to adapt the area in a relatively high level
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