2.1.1.3 Vision and Core Values:
ABBank aim to become one of Vietnam's leading commercial bank, operating under the model focus retail commercial banks, according to the best international practices with modern technology, capable of competing with domestic banks and international operations in Vietnam.
With a strategic vision that, ABBank has built himself a system consists of core values in business:
+ Looking forward to the results:
• The attempt, devote itself to its objectives.
• Provide solutions in every situation with the fastest time, the lowest cost and highest efficiency.
+ Responsibilities:
• Understand clearly and maintain a sense of responsibility not only for themselves and others to achieve results consistent with the direction of the organization.
+ Creative has added value:
• Always new solutions from combining existing values and ya new ideas.
• Access issues unique direction.
• Make a difference to increase benefits for shareholders, customers of the bank.
+ Body Compassion Empathy:
• Always sincere communication.
• Proactive, open to others.
• Trust and respect for people inside and outside the bank.
+ The spirit of service:
• Identify and target customers turn into loyal customers.
• Always towards the long-term partnership through the sharing and cunh beneficial solution for both parties.
• Always serve clients with mental
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