It is "a ' package of benefits ' meeting particular needs. It is anything that can be offered to a market, for attention, acquisition, use or consumption that might satisfy a want or need "(BPP Learning Media, 2010). So Coca-Cola will try to deliver and meet the market demand of Odwalla. Today, the beverage market in Vietnam is growing, the people of Vietnam are favored more nutritious beverages is the gas. According to Coca-Colacompany, for over 30 years, Odwalla has been delivering great-tasting nutrition from coast to coast with a full line of 100% juices, smoothies, protein shakes and food bars. Each one of Coca-Cola's products is uniquely crafted with high quality, premium ingredients. May find that thing that makes Odwallda became the most exclusive products are Odwalla is produced from the raw materials imported from America, produced from high technology. More than that, Odwalla provides many nutrients, this is very suitable for human needs, health in Vietnam. This product will make the appeal and awareness of people about the Vietnam nutrition drink line.
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