A concept should also be clarified that the business model Hypermarket (Hyper marches), the business model of the Great Big C - Marketing subject in the subject, and generally being implemented in Vietnam little distinction with supermarket general pattern.
Contrary rooted in American supermarkets, hypermarkets of European origin (start construction in France and the Federal Republic of Germany in the '60s) then spread to the United States.
In France, hypermarkets are defined as commercial retail units large volumes at a given location, based on the principle of self-service sales and larger than super Marketing.
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