Customer lifetime value là tổng tất cả các giá trị mà khách hàng tạo ra cho doanh nghiệp trong suốt quá trình từ khi khách hàng bắt đầu có mối quan hệ với doanh nghiệp cho đến khi kết thúc mối quan hệ đó.
Customer lifetime value is the total of all the values that the client created for business throughout the process from when customers began to have relationships with the business until the end of that relationship.
Customer lifetime value is the sum of all the value created for customers during business when customers began a relationship with the business until the end of that relationship.