The chart and table Tieu on tangibles element shows only the highest number is 3.2875. While it has the lowest index of empathy is 2.8625. This represents the customer satisfaction for tangibles is the most. Customers can pay attention and are attracted by the style, design, page of ENA; on the other hand, the novelty of the costume can be an important element to attract customers. Addition to that, the low empathy criteria customers have yet to feel the enthusiasm of the staff. In other words, the staff have yet to demonstrate good customer interest and stores have not yet understand the needs of each customer.
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