Brand image and brand trustThe exta

Brand image and brand trust
The extant literature reveals that brand image is often reflected by perceptions about a brand and brand associations held in the customers or consumers’ memory (Lee and Tan, 2003). Thus, the more favourable the brand image, the more positive the assertiveness or confidence towards the branded product and its attributes the customers will have (Bennetta et al., 2005). Thus, brand image may serve as an important surrogate for intrinsic product attribute information, which in turn fosters customers’ confidence in a brand (Pavlou et al., 2007). Eventually, the more confidence the customers have in a brand, the more likely they will trust that brand. Previous research findings have supported a positive linkage between brand image and brand trust (Cretu and Brodie, 2007). Similarly, in the current study, it is expected that a favourable brand image will increase customer confidence in a brand end consequently lead brand trust (Del Rio et al., 2001; Keller, 1993). Thus, based on the aforementioned discussion and empirical evidence this study posits that:

Kết quả (Anh) 1:

Brand image and brand trustThe extant literature reveals that brand image is often reflected by perceptions about a brand and brand associations held in the customers or consumers ' memory (Lee and Tan, 2003). Thus, the more favourable the brand image, the more positive the assertiveness or confidence towards the branded product and its attributes the customers will have (Bennetta et al., 2005). Thus, brand image may serve as an important surrogate for intrinsic product attribute information, which in turn fosters customers ' confidence in a brand (Pavlou et al., 2007). Eventually, the more confidence the customers have in a brand, the more likely they will trust that brand. Previous research findings have supported a positive linkage between brand image and brand trust (Cretu and Brodie, 2007). Similarly, in the current study, it is expected that a favourable brand image will increase customer confidence in a brand end consequently lead brand trust (Del Rio et al., 2001; Keller, of 1993). Thus, based on the aforementioned discussion and empirical evidence this study posits that:

Kết quả (Anh) 2:

Brand image and brand trust
The extant literature reveals có brand image is often Do Reflected by perceptions about a brand and brand associations in the customers table or giữ Consumers' memory (Lee and Tan, 2003). Thì, the more the brand image favourable, the more positive the assertiveness or confidence Towards the branded product và sẽ attributes have the customers table (Bennetta et al., 2005). Thì, brand image serve as an Important sewing surrogate for intrinsic product attribute information, in turn Fosters mà Customers' confidence in a brand (Pavlou et al., 2007). Eventually, the more confidence the customers table have in a brand, the more Likely chúng sẽ có brand trust. Previous research findings have supported a positive brand image and brand linkage giữa trust (Cretu and Brodie, 2007). Similarly, in the current study, it is expected a favourable brand image sẽ có customer confidence in a brand tăng consequently lead end brand trust (Del Rio et al., 2001; Keller, 1993). Thì, based on the aforementioned discussion and empirical Evidence có this study posits: