Vietnam's motorcycle market secondary world's fourth largest after China, India and Indonesia. According to calculations by the Ministry of Industry and Trade, to reach a figure of around 3 person / vehicle (considered saturation level in 2020), Vietnam's motorcycle market was nearly 10 years to develop. Currently, Honda accounted for about 65% market share. Right behind the Yamaha with 25%. The remaining 10% for a variety of brands such as Suzuki, SYM, Piaggio.
Market vendors in Vietnam motorbike ongoing very vibrant, and the competition is very fierce, particularly competition Honda and Yamaha between. So to be able to stand firm and developing market share in Vietnam, the company must not only promote these opportunities, the strengths of myself but also to respond to the competitive strategy of competitors. Only such a success that brought the firm on Vietnam's motorcycle market.
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