The bottom line is the difference between B2B and B2C affect the view in the customer's emotional about your purchase. Personal customers to make decisions based on the conditions, peace of mind, comfort and quality. Business customers make the decision based on the increased profits, reduced cost and higher productivity.If you are a B2B enterprises are providing products and services to other businesses, spend your budget on the programs and marketing materials that bring the object of your target customers what they need to make sensible purchasing decisions. Help them clearly identify the value of the products and services you offer through the material quality, the testimonials and other activities intended to build credibility.If you are a B2C business, the need to understand what motivates your customers and the emotional aspect of the purchase decision. Create compelling documents in order to build your brand awareness, enhance their comfort when dealing with you, providing the best price with quality services.In summary, when you created the marketing plan for the coming year, let's remember what's important with the object of your target customers and create marketing programs toward them.
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