Electrolux is a leading, global equipment manufacturers, in command of the powerful positions throughout the world, and is the only player to offer complete solutions for both consumers and professional users.The customer's perception of Electrolux is based on the sale of products and the services it provides. The speed of innovation and the number of product launches has increased in recent years, while the demand placed on the products have become more closely. A new product is launched only when at least 70% of consumers in a test group had expressed a preference for alternative similar products on the market.
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