1. Shaping a smart brand: VinFast must create and shape its image as a brand capable of providing smart mobility solutions. This includes developing technology-related and modern products and services, while building a brand image that reflects intelligence and creativity. 2. Developing smart products and services: VinFast's brand management ensures that car and motorbike products have smart and modern features, including technologies such as self-driving, internet connection, and integrate utility solutions. This helps the brand fulfill its mission of providing smart mobility solutions to customers. 3. Create smart experiences for customers: VinFast focuses on creating smart mobility experiences for customers through products and services. Brand management ensures that customers feel convenient and smart when using VinFast products, and they can enjoy a modern and smart mobility system. 4. Promoting sustainable development: Includes the goal of promoting sustainable development in the automobile and motorbike industry through the application of smarter and cleaner mobility solutions. VinFast develops electric vehicles or vehicles using renewable energy to contribute to a greener environment.
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