Besides the chance is no small challenge, as This is the existence of the informal trade barriers. The racial, religious, language, cultural quite rich, this causes difficulties in market segmentation and selection of potential markets. In addition, the Thai economy had years of decline. It is also the major business schools hold the risks due to the political situation is somewhat unstable. These are small businesses, yet have the reputation, initially may have difficulty in building confidence for the Thai consumers. Business will be subject to fierce debate soup with the domestic business
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