Odwalla is charged expenses to promote their products, because it will attract customers and create long-term relationships with the customers. To motivate purchase of people. Coca-Cola can make some promotion target is consumers. For example: when you purchase 1 Odwallda tank purchasers will donate 1 cups, buy 5 get 1 free bottle bottle. In addition, Coca-Cola should have the big promotion organization donated by famous people results in Vietnam. So will attract and stimulate people to buy.
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