In Vietnam, the Starbucks experience quite a lot of advantages when consumers have had a coffee culture from long life and the majority of young people's Department, easy to adapt to new consumer trends, modern. So, the most important issue of the Starbucks in Vietnam's capacity to manage the chain operates efficiently. Starbucks was targeted when choosing food company limited & beverage free idea of the 3rd Hong Kong Maxim's-which has extensive experience in the management of 130 modern store chain in Hong Kong and China, with the desire to bring Starbucks became the "third place" next to the Office and family, then its presence makes the war Vietnam coffee market.
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