Scientifically, the sound and music reminiscent potentially very good, even better than the pictures. The sounds likely affect human emotions in the subconscious level, while the visual elements need through processing of the brain before creating a certain sense. Add one more fact is, you can close your eyes to stop the show, but can not stop listening. Therefore, the construction of the brand by combining images and sound elements will create a better effect than just focusing on the visual elements in general.
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