In case of buyer behavior, sociological factors can be transmitted orally. There is no doubt that in Vietnam, people tend to ask people their familiar as family, friends and colleagues to get their advice when buying a new product. For example, when buying a new shampoo or sunscreen products, women often get suggestions of their female colleagues to determine which are good quality and suitable for them. Also, the word of mouth in Vietnam is very powerful, those who believe in the word of mouth. In other words, if the implementation problems and could not meet a customer they will lose many potential customers because of customer dissatisfaction will say bad things about the product to their familiar people. The sociological factors in the behavior of buyers can be transmitted orally. Consumers in Vietnam tend to consult with those around you as family and friends for advice when they want to buy a certain product. For example, when you want to try a new diet product, women often consult friends and colleagues of her. Companies should be careful to meet the needs of customers because the customers are not satisfied, they can talk bad about their products with the familiar.
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