Chapter 7 Management of e-commerce distribution 7.1. The concept, characteristics and role of distribution in commerce 7.1.1. The concept of e-commerce distribution 7.1.2. Features of distribution in commerce 7.1.3. The role of distributors in the EC 7.2. The intermediate forms of e-commerce distribution 7.2.1. Sponsored Content 7.2.2. Direct sales 7.2.3. 7.2.4 intermediate information. Intermediate distributors 77.1.1. The concept of e-commerce distribution
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