To increase the attractiveness of the ad, the image of its products, L'Oréal willing to pay huge sums of money to invite stars such as Beyonce, Penelope Cruz, ... participate ads for products her. The appearance of the stars will help increase the attractiveness and persuasiveness of advertisements. However, the selection must be considered carefully based on the degree of fit between the selected image and products, as well as consider the beauty that has been popular and desirable in areas where the campaign Report released or not. This is the adaptation of advertising L'Oréal Group. In particular, in the UK, the star Cheryl Cole and Kate Winslet_hai symbol of British beauty has also participated in the program this ad group
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