. KFC has the flexibility to choose where to open the restaurant in the major cities such as Hanoi and Ho Chi minh city, where the buildings, supermarkets, Diamond plaza commercial centre, Coop mart, Big C, etc. the advantage of this is that this is the place where many people visit to stores, or working in the buildings and, more important, object to this mostly young and middle-age or older, group of customers that KFC targeted.
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