Some brands have exploited and master the market of Vietnam is 1 for a long period of time (Monin, Teisseire, Berrino...). Ponthier brand is also quite strange with the Vietnam market, must need a period of time to create 1 concept, 1 trend and 1 market for their own.* Development Direction: . Branding brand image to clients (Workshop, Marketing ...) . Create a separate concept on the brand's products to fit each customer object, the business model. . Building directions: Local-> Key Account-> Dealer
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