In 2011, market share calculated according to the number of machines in Vietnam is 54% and 56% increase in 2012. However, by then Nokia's market value has decline dramatically, from 52.6% in 2011 to 45% in 2012. Meanwhile, Samsung accounted for only 15% of the market share in terms of number of 2011, but to 2012 has increased to 23%. If in terms of value, the growth of market share of Samsung brand is also stronger, from 17.8% to 30.6%. LG, the third turnover with 7% market share, followed by Sony 3% and 2% of HTC. Two producers of Vietnam is Mobiistar and Q-Mobile with the amount consumed in the market about the 100,000 per month, accounting for about 8% of revenue (Gfk 2013).
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