The purpose of the ad is to attract the attention of customers, to convince them of the benefits, the attractiveness of the product to change or reinforce attitudes and trust of consumers about the company's products, increase the desire of their purchase and go to the Act of purchase The ad, made by A.I.D. principles a.A-Attention (the note)I-Interest (making like it)D – Desire (causing the desire)A-Action (action leads to purchase)
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