The toyota or the need for big corporations in General, business ethics is mandatory for survival when these companies operate in other countries. "when you argue that if that good and hold assets that they wouldn't otherwise go, if it is also marketing" (Stewart Clegg, Martin Kornberger, Tyrone Pitsis, 2011, page 410). This is a new way of marketing in the business today. Professor John Kotter and James Heskett in the Harvard University Business School, the viềt "company culture and useful activity indicators," analyzed the results of these companies have traditionally collected by the ethicsn their study says that, over the past 11 years, the company has the moral tradition c is his income rose to 682%. Meanwhile, the company changed its level usually aren't interested in morality only 36%. The stock value of the company is to have high morals on stock market shares rose 901%, against the moral views of the games just 74%. NET the companies a high ethical awareness in the us for 11 years has increased to 756%. the results of this study, two professors insisted "honest richerwill have the disadvantage to the company which promotes business ethics; However, the company's image thiệnhình improvement in the perception of the customers is very important. It was stressed that it is the core of the business to generate credibility and confidence with partners. the brand will be lifted and the popular, customers will be happy to come to your company and employees also are proud of their work and place of work and resulting in increased sales and profits. It helps the company attract talent and retain employees who contribute to the rising costs of recruitment companies. ethical business, contributing to the creation of a good and friendly relationship between companies and society. Relationship quality, price and service of our products and the satisfaction of society will lead to coasting towards increase of the business. The company will met production, and the tax amount for the State Treasury to be used by local authorities to promote the economic development of the country. Here is the link the positive trend is not merely advantageous for companies that for everyone, companies will have the funding to charitable activities more on the long term business goals will create more jobs and creating corporate culture that focuses on ethical conduct rewarding. This is the key to sustainable business to survive to thrive in the future.
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