Through analysis, we see the global Unilever's strategy in line with ceramic tile Mission that it was shouldering, that has brought the global success for Unilever. However there are still some things that Unilever needs to continue to grow larger, it's the attention to the unification of the Group's leaders to combine resources in themselves, promote acquisition activity aims to win more than the competitive advantage and market shareresearch, developing new markets and to not ignore the tremendous prospects before its capture, more attention to the research work when entering a country to avoid inappropriate business culture, lead to waste of resources
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