The results also show that cosmetics and perfume are the best sellers on Shopee, because the sales figures are very high. Products that meet daily beauty needs, regardless of gender, will be used: makeup remover, facial cleanser, sunscreen, toner, etc. In addition, the results indicate that the low-cost segmented market from 10000 Vietnamese dong to 50000 Vietnamese dong has the highest number of products sold on Shopee, possibly because these products are easily available and suitable for the majority of consumers. This indicates the popularity and accessibility of cheap products in the market.
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