His monologue of McDonough in the ad that says "we're crazy-driven, hard-working believers". He said that "we" to refer to all people of America always toward an affluent life, people work hard to achieve the material as the House has a swimming pool, a cosy home, and luxury cars. Advertisements presented to the audience in a world that is not the world of most of them which is a collection of images and ideas created for the purpose of sale. The photos paint a picture of the ideal family life, the perfect House.
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