This article has the present pretty clear mean of internet marketing, helping reader understand clear bout business operation process of company in conducting internet marketing as Zalora as well as understand impacts of macro environment and business operation process of bout toward microenvironment Zalora. Besides the article also help reader to understand business perform of Zalora through evaluation of customer toward the activities that Zalora perform in marketing mix (product, price, promotion, people, place, process and physical evidence). However the article also limits few points that is less information to support issue, presentation way does not still have the logic. Therefore the article need to add information and improve presentation way.
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