After collecting qualitative data through in-depth interviews, we will use a systematic approach, starting to analyze data using thematic analysis method with the procedures Step 1: Data collection Qualitative Through the process of interviewing consumers, accurately transcribe data necessary and appropriate for the research paper, ensuring verbal cues are recorded. The qualitative data collection method is in-depth interview to consider the quality that needs to be analyzed and explained. An interview lasts about an hour, involves face-to-face interaction with the interviewer and informant, and builds rapport during the interview process. The interview begins with practical questions, usually 5 open-ended questions to start, a few sentences explaining the research objective, then 6 to 8 key questions to address the focus and nature of the research question. . Then discuss the interview, emphasizing clarifying the research question to maximize this method. Focus on getting familiar with the data by listening to the recording many times and re-reading the data sheet to see if all the data is complete. Comprehensive understanding of interview participants' experiences, perspectives and different perspectives. Organize it into coherent sentences that are easy to understand, so it is essential to transcribe in-depth interviews verbatim, always grasping the language and being aware of interview participants' reflexes.
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