A good example of branding rice Company An Giang Plant Protection have, are doing is applying the model large sample field with close links between farmers and manufacturers, scientists have brought efficiency to the parties.
Specialist Dang Dinh Bich rice said on policy dialogue: "to build a sustainable brand, the rice instead of the generic brand of rice is now 5% broken, 10% broken ... will be replaced by a brand associated with a specific business to make a name for quality and unique characteristics of each type of rice each enterprise ".
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