VI. Brand positioningDiana’s color

VI. Brand positioning

Diana’s color is PINK. Diana’s logo is also in pink or product’s package, staff’s uniform,… are all in pink. Choosing this color for their brand is successful Because PINK has many means, suitable for females. We can say that pink is the color of love and romantic. In modern life, when the boys can use colors which only for girls before like

red, yellow, orange,... pink still is the special color. It likes a color which just only for girls.

Consumers can recall Diana by an image of pink-dressed girl who hold a pink umbrella in Diana’s tvc. Moreover, lovely pink also appeared on the street with young-bicycle girl to promote for the brand and products.

According to the research (in the references), a large proportion of consumers remember in their mind and impressed with the characteristic color of Diana. Diana's color achieves the basic requirements for the development of strong brands:

Attracting target customer: Pink is considered to be the color for only women and also be their favorite color. Therefore, Diana is easily attractive girls and ladies.

Separately identifiable color: Nike is orange, Coca is red, Hà Nội beer is yellow and Diana is pink. Pink followed Diana from the beginning and during more than ten years of development the journey. Over time, the pink has not changed significantly and is the most choice of women.

Colors carry the message of the brand: pink bring the message that the product is for women, transmit delicate meaning, gentle and cute.

Nowadays, Diana's signature pink went deep into the minds of consumers (82%) and this is a huge advantage for the company to further develop its brand.

Excepting these brand elements, Diana has also established other factors such as brand personality and musical themes. From the newbie, Diana appeared like an obedient and kind girl and until 2004, hat image has been transformed into a dynamic young girl.

However, Diana has not yet confirmed its distinct character until now and must to wait a long time to reposition.

Another factor that Diana built successful previously is musical theme. Background music is the song Pretty Woman which Diana was purchased for $ 2,000 copyright, quickly become favorite with busy and fun tone. In addition, like the song meaning, girls and ladies are beautiful. That is the message which Diana wants to bring to their customers.

Kết quả (Anh) 1:

VI. Brand positioningDiana's color is PINK. Diana's logo is also in pink or product's package, staff's uniform, ... are all in pink. Choosing this color for their brand is successful Because PINK has many means, suitable for females. We can say that pink is the color of love and romantic. In modern life, when the boys can use colors which only for girls before like Red, yellow, orange, pink ... still is the special color. It likes a color which just only for girls.Consumers can recall Diana by an image of pink-dressed girl who hold a pink umbrella in Diana's tvc. Moreover, the lovely pink also appeared on the street with young-bicycle girl to promote for the brand and products.According to the research (in the references), a large proportion of consumers remember in their mind and impressed with the characteristic color of Diana. Diana's color achieves the basic requirements for the development of strong brands:Attracting target customer: Pink is considered to be the color for only women and also be their favorite color. Therefore, Diana is easily attractive girls and ladies.Separately identifiable color: Nike is orange, Coca is red, Hanoi beer is yellow and Diana is pink. Pink followed Diana from the beginning and during more than ten years of development the journey. Over time, the pink has not changed significantly and is the most choice of women.Colors carry the message of the brand: pink bring the message that the product is for women, transmit delicate, gentle and meaning cute.Nowadays, Diana's signature pink went deep into the minds of consumers (82%) and this is a huge advantage for the company to further develop its brand.Excepting these brand elements, Diana has also established other factors such as brand personality and musical themes. From the newbie, Diana appeared like an obedient and kind girl and until 2004, the hat image has been transformed into a dynamic young girl.However, Diana has not yet confirmed its distinct character until now and must to wait a long time to reposition.Another factor that Diana built successful previously is musical theme. Background music is the song Pretty Woman which Diana was purchased for $ 2.000 copyright, quickly become favorite with busy and fun tone. In addition, like the song meaning, girls and ladies are beautiful. That is the message which Diana wants to bring to their customers.

Kết quả (Anh) 2:

FOR. Brand positioning

Diana's color is PINK. Diana's logo is printed cũng pink or product's package, the staff's uniform, ... are all in pink. Choosing color for this brand is successful có Because PINK has many means again, suitable for females. We can say pink is the color có of love and romantic. In modern life, khi boys can use only for girls trước đó colors like red, yellow, orange, pink still is the special ... color. It just likes a color mà only for girls. Consumers can recall an image of Diana by pink-dressed girl who hold a pink umbrella in Diana's tvc. Moreover, lovely pink am also appeared, on the street with young-girl to Promote bicycle for the brand and products. Theo research (in the references), a large Proportion of Consumers remember trong mind and impressed with the characteristic color of Diana. Diana's color Achieves the basic requirements for the development of strong brands: Attracting target customer: Pink is Considered to be the color for only women and am also ask for their favorite beige color. Therefore, Diana is attractive girls and ladies Easily. Separately identifiable color: orange is Nike, Coke is red, yellow and Hanoi beer is Diana is pink. Pink from the beginning and followed Diana khi ten years of development nhiều the journey. Over time, the pink hasnt changed significantly and is the most choice of women. Colors carry the message of the brand: pink bring the message là product is for women, transmit delicate meaning, gentle and cute. Nowadays, Diana's signature pink Went Into the Minds of Consumers deep (82%) and this is a huge Advantage for the company to develop ITS Further brand. excepting những brand elements, Diana has cũng Factors other established brand personality and musical như themes. From the newbie, Diana appeared, like an obedient and kind girl and off until 2004 Transformed Into hat image has been a dynamic young girl. Tuy nhiên, Diana has not yet nhận nó an until now and phải distinct character to wait a long time to reposition. Another Diana có trước factor is built successful musical theme. Background music is the song Pretty Woman Diana was purchased mà copyright for $ 2,000, Quickly trở favorite with busy and fun tone. In addition passing, like the song meaning, girls and ladies are beautiful. That is the message mà có Diana wants to bring to customers table.