The products of Honda has always been priced to fit the maximum amount of their customers, from products to meet the needs affordable essential travel to the high-end products have very high prices in order to satisfy demand used, showing the level of the user. Pricing strategies of Honda Vietnam is primarily aimed at their target customers, it is the middle class of the society. this is the force of the main customers of the company throughout the years. However, Honda does not stop there, namely they have superior products imported from other countries in order to reach the high-class customers, who are willing to spend large sums to satisfy his bridge. Mid-range scooter ranges from 25 million to 40 million a premium over the line from 40 million or more (according to data compiled by the group and 75% of users are satisfied with used car prices Honda machine).
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